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Wineyard
Estate Pinot and Chardonnay with 700 club members, a tasting room that pays for itself, and a distributor asking for more.
California, United States · founded 2019 · LLC · wineyard.example
Note from the company
Two more months from the books and the bank since we last spoke. The second tasting room is still in the plan for next year.
The ask: raising money
Raising
$750.0k
Pre-money valuation
$4.2M
A second tasting room in Healdsburg, a larger barrel cellar, and the inventory to grow the clubs.
About the company
Boutique winery in Sonoma County: 38 acres of estate Pinot Noir and Chardonnay, a tasting room on Westside Road, three wine clubs and distribution through Southern Glazer's in California and Oregon.
What has happened
Synced from QuickBooks, Mercury, ottoHR and Stripe · 5 days agoRevenue
$1.6M
last 9 months
EBITDA
$42.4k
last 9 months
Gross margin
62%
last 9 months
Cash
$223.4k
end of Sep 2026
Cash flow a month
$4.6k
average, last 9 months
- Synced
- Plan
Most recorded months came from live connections to the bank, payments or the books.
Year by year
Financial years, from the company’s model| FY2026part plan | |
|---|---|
| IncomeRevenue | $2.2M |
| Cost of sales | $824.7k |
| Gross profit | $1.3M |
| Operating expenses | $1.2M |
| EBITDA | $118.0k |
| Net income | $48.7k |
| CashCash from operations | $212.2k |
| Capital expenditure | – |
| Free cash flow | $130.4k |
| Cash at year end | $1.1M |
| BalanceTotal assets | $1.8M |
| Total liabilities | $178.8k |
| of which debt | $138.0k |
| Equity | $1.6M |
The company's plan
A forecast, not a resultRevenue
$2.4M
next 12 months
EBITDA
$302.3k
next 12 months
Growth
14%
year on year
Burn a month
None
average, next 12 months
Runway
Not running out
at the plan
The assumptions behind it
Revenue
- Red Club$79a month each, 340 subscribers at the start, 32 new a month, 3.0% leave a month
- Reserve Club$149a month each, 130 subscribers at the start, 12 new a month, 2.5% leave a month
- Collector Club$299a month each, 40 subscribers at the start, 4 new a month, 2.0% leave a month
- Tasting room walk-ins$38.0ka month
- Wholesale / distributor orders$55.0ka month
- Events & private tastings$9.0ka month
Costs
- Cost of sales38.0%of revenue
- Marketing$7.5ka month
- Rent$6.0ka month
- Legal and accounting$1.8ka month
- Other running costs$3.5ka month
- Crop & liability insurance$3.2ka month
- Electricity, gas & water$2.1ka month
- Lab analysis (ETS)$650a month
Team
- Founder / GM$90.0ka year each, 1 person
- Head Winemaker$110.0ka year each, 1 person
- Vineyard crew$48.0ka year each, 4 people
- Tasting room staff$42.0ka year each, 3 people
- Sales & marketing$70.0ka year each, 2 people
- Seasonal harvest crew$36.0ka year each, 6 people, from month 7
One-off costs
- New French oak barrels$60.0kin month 2
- Bottling line upgrade$45.0kin month 5
- Harvest equipment$30.0kin month 8
Funding
- Cash at the start$182.0k
People
- EMElena MarchettiFounder & GM
- TRTomas ReyesHead Winemaker
- SFSonoma Growers FundInvestor
What changed between versions
Published versions are kept as they wereVersion 2 · 4 Oct 2026
Two more months from the books and the bank since we last spoke. The second tasting room is still in the plan for next year.
- 2 more recorded months, through September 2026.
- Planned revenue for the next 12 months moved from $2.3M to $2.4M.
Version 1 · 4 Aug 2026
The figures we discussed, with the plan for the second tasting room.
The first version.
Questions for Wineyard
SampleYou · 4 Aug 2026
How much of wholesale comes from the one distributor, and is there a contract?
Wineyard · 4 Aug 2026
About 60% of wholesale. It is a two-year agreement that renews in March; happy to share it.
These are Wineyard’s own figures. Replafin shows where each recorded figure came from but does not audit them. A plan is not a result and a valuation is not a price. Nothing here is investment, legal or tax advice.